With an active user base rivalling the population of China, the most populous country in the world, if you haven’t incorporated Facebook into your digital marketing strategies… It’s about time you did. However, as you embark on this journey to master the master of all social media, don’t be fooled into thinking there is some secret potion for success.
What? Don’t sell anything? Isn’t that the purpose of your business – to sell stuff to people and make money? Yes. That’s exactly the purpose of your business, but that’s not how you create a Facebook audience. You need to engage people
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